Prof. Oren Kaplan, was Dean of the School of Business Administration.

Prof. Oren Kaplan is one of Israel’s leaders in positive psychology, and he is an expert and consultant in market research, market surveys, and consumer behavior.

Prof. Kaplan has a B.A. in Economics and Psychology, an M.A. in Clinical Psychology and MBA with a major in Marketing. He has also completed his Ph.D. studies in Cognitive Psychology. \

As a clinical psychologist, he is licensed to use and study hypnosis, is an expert in the treatment of anxiety. His academic work includes both teaching and research.

He has published numerous articles in Israeli and foreign journals and written a book in Hebrew titled, 'Researchers Talk About Market Studies and their Application in the Israeli Market' published by Globes.